Introduction

In the context of the UX Evaluation course at HEC Montreal, the student consultants conducted a usability evaluation and provided a set of recommendations to improve the user experience (UX) of a newly updated page of the website called rewards webpage. The project is for an international crowdfunding platform where the majority of projects get funded. Their mission is to support creators throughout this process by helping them make their ideas a reality, co-create with their communities, spread the word about their projects and make them grow. What is crowdfunding? It’s the act of raising money from a large number of people who each contribute a relatively small amount and will get (optionally) a reward in exchange. Essentially, rewards are a sign of gratitude to donors. As part of creating a project on the website, creators use the rewards web page to define what people will receive in exchange for their contribution. Except for vouchers, creators can create a variety of rewards. They must also define how rewards will be delivered. This is called delivery.

Evaluation Scope