Hi! I'm Paria, an international UX Designer based in Montreal.
I've spent the last 8 years in the UX industry, starting at a small startup, then working as a UX Research assistant in academia, and now as a Senior UX Designer at Canada Life.
I have a background in Computer Science and developement. I'm thrilled about my transition to UX design. It's the perfect blend of my passions for psychology, art and technology!
Canada Life - Senior UX Designer
Canadian insurance and financial services company
April 2022 - current
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Worked with the research team to conduct moderated and unmoderated usability studies.
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Worked in an agile environment with BSAs, PO, business, backend and front-end developers, accessibility, design system in a faced paced environment to gather the requirements and deliver an accessble design based on the design system guidelines.
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Created design concepts, wireframes, prototypes using Figma and FigJam.
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Worked with analytics team to gather and analyze the data.
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Initiated different workshops with the business team to walk them through different design fellows and showing them the pros and cons of each.
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Worked closely with the design system team to design new components that are reusable by other teams.
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Initiated workshops with the technical team to understand the technical limitations of the recommended design and the timelines that is needed to reach to our goal.
Master's Project - UX Research Assistant
Navigation using the haptic feedback of a mobile phone and a smartwatch
September 2019 - January 2022
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Brainstormed and ideated.
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Prototyped.
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Conducted quantitative and qualitative research.
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Analyzed and interpreted data using R studio.
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Presented results and analysis in a clean and concise manner.
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Used haptic user experience methodologies.
Ulule - UX Student Consultant
A UX evaluation and recommendations of a crowdfunding website
January 2020 - March 2020
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Conducted a moderated remote usability study
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Collected data from pre-test and post-test questionnaires, System Usability Scale (SUS), and think-aloud technique.
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Created scenarios and tasks reflecting the company's personas and objectives.
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Analyzed quantitative data with SPSS.
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Turned research findings into concrete recommendations and prioritized them in terms of implementation.
Healthypal Application - UI/UX Designer
A UX evaluation and redesign of a health platform
August 2016 - September 2018
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Redesigned the app to help users follow a one-month diet and workout plan.
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Used value management, user research, card sorting and other UX methods.
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Created design concepts, wireframes and final pixel perfect UI designs by using multiple tools including Balsamiq, InVision and Sketch.
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Worked in an agile environment and engaged development team during the build process.
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Reviewed the current mobile functionality to identify improvements.
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Conducted usability testing and defined strength and weak points.
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Incorporated gamification elements into the project.
