Paria Majidi

Hi, my name is Paria.
I am an international UX designer and researcher based in Montreal with a computer science and engineering background.
For the last 8 years, I have been working in the field of UX, in both academic and industrial settings. Currently, I work as a senior UX Designer at Canada Life. Before this role, I was a master's student at École de Technologie Supérieure in Montréal, Canada, where I focused on the User Experience of various haptic devices.
I am passionate about inclusivity and dedicated to helping people with accessibility needs, as well as the elderly and children, confidently navigate the digital world.

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Canada Life

April 2022 - current

Worked with the research team to conduct moderated and unmoderated usability studies.
Worked in an agile environment with BSA, PO, Business, Backend and from-end developers, accessibility, design system in a faced paced environment to gather the requirements and deliver an accessble design based on the design system guidelines.
Created design concepts, wireframes, prototypes using Figma and FigJam.
Worked with analytics team to gather and analyze the data.
Initiated different workshops with the business team to walk them through different design fellows and showing them the pros and cons of each.
Worked closely with the design system team to design new components that are reusable by other teams.
Initiated workshops with the technical team to understand the technical limitations of the recommended design and the timelines that is needed to reach to our goal.

Navigation Using the Haptic Feedback of a Mobile phone and a Smartwatch

Directional feedback with only the sense of touch and without looking at a screen

September 2019 - January 2022

Brainstormed and ideated.
Prototyped
Conducted Quantitative and Qualitative Research
Analyzed and interpreted data using R studio
Presented results and analysis in a clean and concise manner
Used Haptic User Experience Methodologies

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Healthypal Application

A UX evaluation and redesign of a health platform

August 2016 - September 2018

Redesigned the app to help users follow a one-month diet and workout plan
Used value management, user research, card sorting and other UX methods.
Created design concepts/wireframes and final pixel perfect UI designs by using multiple tools including Balsamiq, InVision and Sketch.
Worked in an agile environment and engaged development team during the build process.
Reviewed the current mobile functionality to identify improvements.
Conducted usability testing and defined strength and weak points.
Incorporated gamification elements into the project.

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A university admission form evaluation

A UX evaluation and recommendations of a university website

January 2020

Conducted heurist evaluation for the website
Moderated in person user experience testing.
Collected data with online survey, think aloud and interview.
Represented the strength and weaknesses of the website.
Provided step-by-step recommendations.
Conducted System Usability Scale (SUS) and documented results.
Presented collected data and analysis in a clear way.

A crowdfunding website evaluation

A UX evaluation and recommendations of a crowdfunding website